It was quite a celebration this year as WILLBRANDT Gummiteknik celebrated their 25year anniversary in Denmark. The headquarter, situated in Germany is much older, they celebrated their 125th anniversary last year.
Local and international
The last 25 years have been quite eventful, shown by 5 commercial awards as fastest growing company in DK. WILLBRANDT Gummiteknik was founded in 1994 with Aage Christiansen at the helm.
Since Johnny Frank Anekjær took over as CEO in 2005, WILLBRANDT has seen a growing Nordic demand.
The facilities and employees have increased and today WILLBRANDT Gummiteknik supplies to customers world-wide.
“Focus on the global market helps facilitating a stable income. In case of a recession in for example the Nordic market, WILLBRANDT can focus on other countries.” States the CEO.
WILLBRANDT is especially proud of having customers who have been with them from the start.
“It shows that dedication to quality and customer service pays off. Loyal customers is the best recognition you can have. It helps motivating the employees to keep refining the service and develop rubber-, polyurethane- and plastic components.” According to Johnny Frank Anekjær.
Growth is a joint project
“WILLBRANDTs many different products, such as shock absorbers for marine applications, windmill components, rubber parts for trains and snow ploughs, are not the most visible for the people who benefit from them in their daily lives. WILLBRANDT, as well as their customers, are aware of the importance of all these small parts, whether it is small components for machines or the employees who help build WILLBRANDTs success.” Says Johnny Frank Anekjær, CEO, WILLBRANDT Gummiteknik.
‘Alone we can achieve much – together we stand stronger’ is the company slogan, not only meaning the employees at WILLBRANDT Gummiteknik, but also customers and partners.
“It is a policy which has served WILLBRANDT well and which makes it at nice place to work” says the WILLBRANDTs staff in Haslev.
Celebrating with customers, suppliers and partners
The anniversary and the success of the company were of course celebrated with an anniversary reception in March as well as a company dinner with the board of directors at Rønnede Kro in May in connection with the annual board meeting.
Flags, festive atmosphere and good food, underlined the good cooperation and commitment behind the company’s growth.
Tolerance and flexibility
With fifteen employees handling warehousing, sales, technical support, R&D and administration as well as 4 temps, more room has become necessary. The planning of a new company domicile in Grønlandsgade in Haslev is on the agenda.
The new lot is 11,300 square meters. A 1,500 sqm building will be erected with space and room for further growth. The warehouse space with 8-10 meters ceiling height, adding capacity for volume and handling.
With this in mind, WILLBRANDT Gummiteknik leaps towards the next innovative and commercial steps towards the 30year anniversary.